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ISPOR Statistical Methods for the Analysis of Discrete-Choice Experiments

Guidelinepeer-reviewed

This guideline provides recommended statistical methods for analyzing data from discrete-choice experiments (DCEs), which are used to understand patient and public preferences in healthcare. It explains how to interpret results from such studies.

At a glance

Use when

Analyzing patient preference data from DCEs,Selecting appropriate statistical models for preference heterogeneity,Reporting DCE results in HTA submissions

Avoid when

Conducting non-DCE preference studies,Working with qualitative preference data without discrete choices

Inputs

Discrete-choice experiment (DCE) data, including individual responses to choice tasks, attribute levels, and experimental design structure

Outputs

Estimated preference weights, willingness-to-pay measures, identification of preference heterogeneity, model fit statistics

How it works

Third report from the ISPOR Conjoint Analysis Good Research Practices Task Force (2016) that details good-practice statistical approaches—including conditional logit, mixed logit, latent class models, and hierarchical Bayes—for the analysis and interpretation of discrete-choice experiment (DCE) data in health care.

HTA domains
Patient and Social Aspects
Assumptions
Respondents make consistent, utility-maximizing choices; the functional form of the utility model is correctly specified; the sample is representative of the target population
Strengths
Provides standardized, peer-reviewed guidance on advanced statistical methods; supports robust analysis of patient preferences; addresses heterogeneity through modern modeling techniques
Limitations
Assumes familiarity with econometric modeling; may not cover all emerging methods; limited guidance for very small sample sizes or complex adaptive designs
Also known as
ISPOR DCE Statistical Methods, ISPOR Conjoint Analysis Task Force Report 3

Questions this answers

References & sources

Similar by meaning

Beta record. Based on the original catalogue summary; primary-source enrichment pending.